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Executive Team


Believing that at the core of every successful business are great people, Drew restructured his leadership team, hiring world-class executives from leading industries and refocusing other high-potential executives to create a diverse, strong leadership team capable of conceiving and driving transformative change. The leadership team has reached more broadly into the organization, raising acceptable standards of performance, standardizing best practices and increasing communication efforts overall to engage everyone fully in the company’s vision for the future. Creating an accident-free workplace remains a core operating goal. As the company takes a fresh look at ways to leverage its investments to support new capabilities, superior quality, and a more flexible infrastructure, Plymouth people with successful track records are being afforded new opportunities to grow and to lead.

Drew Van Pelt

President and CEO

Drew Van Pelt joined Plymouth as a member of the Board of Directors in January 2017 and as fifth-generation President and CEO in January 2018. With strong global experience in growing brands and businesses, Drew is driving a business transformation at Plymouth aimed at evolving the company’s market positioning fully to a specialty manufacturer of industrial products, services and solutions.

A natural entrepreneur who embodies leadership by example, Drew recognizes the power of people and culture as key enablers of strategy. Prior to joining Plymouth, Drew served as CEO of Larson-Juhl, a Berkshire-Hathaway company. As CEO, Drew grew and/or retained market share in key global markets through a focus on culture and values, strategy, and financial performance. Prior to that, Drew served as CEO of Three Ships Media, tripling the sales of this digital agency focused on customer acquisition and cementing a spot as one of the top-five Facebook advertisers in the world.

Drew holds a bachelor’s degree in Philosophy, Politics and Economics from Claremont McKenna College and an M.B.A. from Harvard Business School. Notably, Drew was awarded Harvard’s Henry Ford II scholarship, earning him the prestigious designation of Ford Scholar.

David Crouch

Chief Operating Officer

David Crouch has rejoined Plymouth in 2022 as Chief Operating officer. Early in his career, David began with Plymouth as the Winamac Hot Mill Production Manager.

In 2012, he was the General Manager of Salisbury followed by a transfer to the Hopkinsville location. In 2019, David accepted the role of Group Vice President,  responsible for overseeing Corporate Engineering, the Hopkinsville mill and the Winamac facilities. 

Most recently, David worked with AMG Vanadium as the Vice President of Operations.

David has spent the majority of his career applying lean practices while leading turn around initiatives in the Automotive and Metals industries. He is experienced in heading operations in the private equity, family owned, and public sectors with P&L’s ranging from $10M to $350M.

Fede Barreto


Fede joined Plymouth in 2019 as CFO, bringing over 25 years of progressive Finance experience across various industries. He is a global business leader with commercial, and supply chain experience and has lived and worked in the US, Venezuela and Brazil.

He is experienced in leading large and small organizations and believes in fostering partnerships in order to improve financial outcomes. He has a strong foundation in maximizing cash generation through focus on financial discipline and through support of revenue growth initiatives. A key attribute to his leadership style is seeking and achieving a thorough understanding of the business in which he operates.

Most recently and prior to joining Plymouth, Fede was the CFO at Getronics and the CFO/EVP at Sony DADC Americas, a division of Sony Corporation. He started his career in the pharmaceutical industry in which he spent 15 years between Schering-Plough (now Merck) and Warner Lambert (now Pfizer).

Fede holds a BA in Economics, Philosophy and Financial Management from Ohio Wesleyan and an M.B.A. from Rutgers University. He believes in the importance of diversity in the workplace and philanthropic endeavors, founding and supporting Employee Resource Groups at Sony and serving as a board member for over two years at Latino U College Access.

Holly Both

Vice President - Marketing

Holly Both joined Plymouth in 1996 and has since held positions of increased responsibility in marketing, inside sales, customer service and innovation. Today, Holly champions the development of marketing and brand strategies designed to differentiate Plymouth in a dynamic, global marketplace.

A compelling blend of analytical and creative competencies, Holly combines extensive knowledge and industry expertise with the ability to execute scalable strategies that drive impactful results and cultivate long-term customer loyalty. Holly also serves as Chair of Women in Titanium, a sub-group of the International Titanium Association that focuses on growth of the overall titanium industry by mentoring and providing development and networking opportunities for women in the industry.

Holly holds a bachelor’s degree in Marketing from Northern Illinois University and an M.B.A. from the Kellogg School of Management at Northwestern University.

Doris yerke


Doris joined Plymouth in 2021 as VP, Human Resources with over 30 years of Human Resources experience. Her experience spans several Fortune 500 companies within entertainment, manufacturing, supply chain and retail. She is highly skilled in developing and implementing successful HR practices and measuring results and has been responsible for strategically managing change and creating sustained value in dynamic and complex international environments and building solid infrastructures and strong teams to ensure lasting success. 

Doris has a B.S. in Business Management and Executive and Industrial Relations certifications from Loyola Marymount and Simmons University.

Deb Lange

Director of Finance and Accounting

Deb Lange joined Plymouth in 1987 and has held positions of leadership and influence in finance, accounting and IT at both the corporate and mill level. Today, Deb oversees all financial and accounting functions of the company, including management and coordination of all fiscal reporting activities. She was promoted to Director of Finance and Accounting in January 2020.

Known for her strengths in creating team member engagement and in serving as an advocate for company culture, Deb works collaboratively with senior management to establish, monitor and enforce internal controls, prepare budgets, analyze production activities, identify new business opportunities, and develop capital investments plans that help to ensure the company’s long-term viability and success.

Deb holds a bachelor’s degree in Accounting from North Central College and an M.B.A. from the Kellogg School of Management at Northwestern University.